Product StrategyEmerging Pattern
Design content for participation and interaction rather than passive consumption
Content alone no longer has scarcity - context, intent, and interaction do. Live conversations, comments, and participatory formats retain value because machines can mirror static content but not evolving human dialogue.
When to use
When creating content strategy for products that compete with LLM-generated information; when building community-driven platforms
Don't do this
Creating static content designed for one-way consumption that can easily be scraped and reproduced by LLMs
2 Founders Who Did This
1
Indie Hackers commentby XtremeCmd
Argued that sharing content 'with humans' means designing content that expects participation rather than consumption
Result:Framework articulated: static explanations get absorbed by LLMs, but live thinking, opinionated workflows, tools, and evolving conversations don't
Read full story →2
Redditby Alexis Ohanian
Designed Reddit with simple upvote/downvote mechanics and community autonomy via subreddits rather than centralized editorial control
Result:Created thousands of self-governing micro-communities that sustained engagement far beyond competitors like Digg
Read full story →