I don't want to be a content creator for LLMs
TL;DR: A founder expresses frustration that LLMs are scraping web content and serving it directly to users, eliminating the need for humans to visit original sources. The Tailwind CSS documentation example illustrates how 'documentation-as-moat' business models are being disrupted. The community discussion identifies specific content types that resist LLM commoditization: opinions and perspectives (LLMs can summarize facts but not replace personal takes), real-time context (recent experiences have a shelf life training data can't capture), and community interaction (live conversations have inherent value). The key strategic insight is that content alone no longer has scarcity - context, intent, and interaction do. Founders should shift from 'how to do X' content (which LLMs now own) to 'here's my experience doing X and what surprised me.' However, gating content behind logins creates a tradeoff: it protects from scrapers but removes content from organic human-to-human discovery.
Key Insights
- Documentation-as-moat business models are being disrupted by LLMs that synthesize and serve knowledge instantly
- Content that resists LLM commoditization: opinions, real-time context from recent experiences, and live community interactions
- Gating content behind logins protects from LLMs but removes it from organic human-to-human discovery loops
- Shift from how-to content (LLMs own this) to experiential content about what surprised you shipping something
Actionable Takeaways
- Replace static how-to guides with experiential content documenting your recent learnings and surprises
- Design content that expects participation and interaction rather than passive consumption
- Evaluate the tradeoff between gating content (LLM protection) vs open access (organic discovery)
- Focus on opinions and perspectives that LLMs cannot replicate rather than reference documentation