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Bazzly: $0 to $600 MRR Using Reddit Distribution
TL;DR: Filip Panoski built Bazzly, a tool helping SaaS founders get customers from Reddit, and shares his exact playbook for growing from zero to $600 MRR without an audience or paid ads. His core strategy inverted conventional wisdom: instead of building an audience or launching on Product Hunt first, he started with cold outreach to people who clearly matched his target audience. The journey had three phases: from $0-100 MRR with pure outreach, then pausing for 3 months to fix churn, and finally scaling to $600 MRR by adding content. His Reddit tactics achieved 35% reply rates on cold DMs.
Key Insights
- Cold outreach beats content creation early-stage because it forces precision and provides real objections
- Fix retention before scaling acquisition—pause growth at $100 MRR to reduce churn
- Reddit distribution works through helpful replies first, not pitches
- Improving activation (2.5% to 14.6% signup-to-paid) came from removing friction and forcing quick wins
- Personalized Reddit DMs starting from user pain achieved 35% reply rates
Principles Validated (12)
Distribution
Founder Mindset
Product Strategy
Scaling
Read full article on indiehackers.comAdded Feb 2, 2026