Execute fast and grow faster early; think about defensibility later once you have traction
Insight from Anton Osika
When to use
When planning go-to-market launch
Don't do this
Launching without a clear distribution plan
9 Founders Who Did This
Use scarcity tactics and limited-time deals for initial traction
Execute fast and grow faster early; think about defensibility later once you have traction | Evidence: Anton: "Speed over perfection." Lovable launched open beta in November 2024, hit $1M revenue in first week, and scaled to $100M ARR in 8 months by optimizing for velocity. The product "unsticking itself" (AI fixing its own bugs) enabled this speed.
Launch fast with an imperfect product to learn from real users
Set motion goals like sell the program to one partner this week even without analysis, decks, or research.
Launched MVP in 1 week with bugs and errors rather than spending months polishing; focused on speed over perfection early on
Built one-page Webflow site in 6-7 hours on Saturday, launched on Product Hunt the next day without worrying about competition or defensibility
Launched on Product Hunt earlier than planned as emergency response when competitor announced copying his personalization feature, following Reid Hoffman philosophy of shipping before you feel ready
Built and launched AllGPTs directory in just 2 hours using Unicorn Platform during OpenAI's Custom GPT announcement. Moved immediately to capture the wave
Shipped Reddit within weeks of YC acceptance and iterated rapidly rather than perfecting before launch