The $10 Million AI Short-Form Content Playbook - David Park (Jenny AI)

TL;DR: David Park, founder of Jenny AI (an edtech AI writing assistant with 5M+ users), shares his complete short-form content playbook that drove the majority of their growth to $10M ARR. His three-pillar framework focuses on distribution, conversion, and retention, with this interview diving deep into distribution through short-form content. The core strategy involves: 1) Deep audience research to understand what content your ideal users already consume, 2) Systematic influencer outreach with aligned incentives (performance-based payment), and 3) Turning successful videos into repeatable series that can be posted multiple times per week across multiple accounts and languages. One viral series alone ('POV: you have an essay due') was reposted 2x/week for 6 months, generating hundreds of millions of views and over $500K in revenue. The approach prioritizes creating content that 'infects the right pocket of viewers' rather than maximizing vanity metrics, with success measured by conversion rather than views. Key tactics include: using Instagram's algorithm to find rising influencers, negotiating bundle deals to reduce cost-per-video, hiring UGC creators for $2-3K/month with performance bonuses, running multiple accounts (Jenny AI USA, Germany, Australia) posting the same winning content, and translating content into multiple languages (Mandarin, etc.) to maximize reach.