Adapt to platform algorithm changes and content format preferences
Pay attention to what the platform is currently promoting (video, live, threads, etc.) and adapt your content format accordingly. Platforms change preferences to serve their goals.
When to use
When you notice declining reach with your current format or when platforms announce new features or priorities.
Don't do this
Sticking to one format forever, ignoring platform updates, or being slow to adapt when the algorithm shifts.
6 Founders Who Did This
When X started pushing video, switched from text to video format
Adapted content strategy to different platform algorithms and format preferences (TikTok vs Instagram Reels vs YouTube Shorts), rewriting hooks natively for each to match platform conventions
Recognized TikTok/Instagram algorithms now favor new creators (platform competition for creators), shifted strategy to capitalize on this
Rewrote hooks natively for each platform (TikTok vs Reels vs Shorts) to match platform-specific conventions and avoid cross-posted appearance
Recognized TikTok/Instagram algorithms favor new creators due to platform competition for talent, shifted strategy to capitalize on this dynamic
When X started pushing video format, switched from text posts to video