Send both email and DM outreach with persistent follow-ups to overcome influencer inbox overload
Influencers often miss emails because they're not business-focused professionals who check email daily. Send both email and direct messages on the platform (DMs have vastly higher response rates). Follow up multiple times within days with thoughtful bumps. Demonstrate genuine fandom by referencing specific recent videos and showing how your product aligns with their content mission. Expect 50%+ non-response rate but persist - each outreach spreads awareness and builds familiarity.
When to use
When reaching out to influencers for partnerships, especially creators who focus on content creation over business operations. Essential when working with rising or mid-tier influencers who may not have professional management or standardized response processes. Use when initial email outreach gets low response rates.
Don't do this
Sending only email and giving up after one message. Assuming non-response means disinterest when influencers may simply not have seen the message. Sending generic copy-paste outreach that doesn't demonstrate knowledge of their content. Getting discouraged by 50%+ non-response rate instead of treating it as expected baseline.
2 Founders Who Did This
Sent both email and DM for each influencer outreach, followed up multiple times within days, referenced specific recent videos to demonstrate genuine fandom, and showed how Jenny AI aligned with their educational content mission
Sent both email AND DM for each outreach, followed up multiple times, referenced specific recent videos to show genuine fandom, aligned product with influencer mission