How many founders have validated "define activation as meaningful engagement, not just signup completion"?

1 founder has proven this pattern works. Examples include Cristina Cordova (Notion).

OnboardingEmerging Pattern

Define activation as meaningful engagement, not just signup completion

Measure activation by actions that predict retention.

When defining success metrics for onboarding

Celebrating signup numbers without tracking actions

Notionby Cristina Cordova

Defined Notion activation as inviting teammates rather than just signup; at Stripe defined as processing three payments

Result:Focus shifted to engagement metrics that predicted retention