Build in public on the platform where your target users already spend time
Use your target platform as both your product and distribution channel. Share your journey, wins, and losses consistently where your ideal customers already gather. This creates organic discovery without paid ads.
When to use
When your product serves users of a specific platform or community. Most effective for tools, SaaS, or products that solve problems for that platform's users.
Don't do this
Building for one platform but marketing on another, or posting sporadically without consistency.
15 Founders Who Did This
Built SuperX (X growth tool) by posting daily about building it on X itself, sharing journey from 0 to 34K followers in 1 year
Built Twitter presence over time, posted scraping demos publicly. First customer came when a CTO commented on a demo post. Continued posting technical content to attract developer audience.
Created free redesigns for trending brands and posted them on X where target clients spend time, generating 25M+ views in one year
Built in public on Twitter where her audience (developers and indie hackers) already spend time
Posted health content and product experiments on Twitter where his animal-based health community was already active
Posted to all Notion-related subreddits, Facebook groups, and Slack channels immediately after launch while product was free
Focused primarily on Twitter/X for building in public, where indie hackers and creators (his target users) already spend time. Used Twitter as personal journal, posting raw thoughts.
Built in public on X exclusively, creating educational AI coding content, grew to 51K+ followers
Routes all product promotion through personal brand (@marc_louvion) rather than product-specific accounts. 215K+ Twitter followers, 133K+ YouTube subscribers, 42K+ newsletter subscribers serve as unified distribution channel
Posted about Copycopter on Twitter/X as build-in-public content, which unexpectedly went viral among Chinese Douyin users
Tweeted open invitations for phone calls with followers and recorded those conversations as podcast episodes, converting his Twitter following into podcast content and audience
Built his audience on X/Twitter while running Tweet Hunter and Taplio, then used that same audience to launch and grow Outrank and four other products simultaneously
Completed Tibo Maker's 100-day tweeting challenge, consistently building in public on Twitter/X where indie hackers and SaaS founders gather
Posted daily on X/Twitter with screenshots and screen recordings of SuperX features, sharing his personal founder journey publicly. Built 38K followers on the same platform where his target users live.
Got significant signup spikes from Twitter shoutouts in the tech/VC community for their productivity calendar tool