Supademo
Create beautiful interactive demos and guides in seconds
TL;DR: Create beautiful interactive demos and guides in seconds with 60,000+ users.
Key Metrics
Milestones
Pricing
Tech Stack
Timeline
2013
Joseph Lee starts first business at age 14-15, arbitraging bulk retail goods on Craigslist
2016
Co-founded Coastline Market, North America's first demand-driven seafood marketplace
2018
Coastline Market reaches seven-figure revenues; Lee makes Forbes 30 Under 30 at age 22
2019
Coastline Market pivots to Freshline, a B2B e-commerce platform for food distributors
2020-03
COVID-19 devastates Freshline, losing 90-95% of revenue overnight as restaurants and logistics shut down
2020-06
Freshline pivots through several iterations to survive pandemic
2021
Freshline reaches $3M in revenue after pandemic recovery and pivots
2022-01
Lee departs Freshline after nearly 9 years in food distribution
2022-06
Joseph Lee meets co-founder Koushik Marka (who ran Studiotale video marketing agency)
2022-08
Begin building Supademo based on Lee's frustration explaining products to non-technical users
2022-11
Supademo MVP launches as screenshot-based product with narrow focus
2022-12
Start creating free demos for founders on Reddit and Indie Hackers (100+ demos)
2022-12
First 300 signups and 4 paying customers within weeks, zero ad spend
2023-01
First Product Hunt launch receives 250+ upvotes
2023-02
Cold outreach completely flops; team pivots to product-led growth strategy
2023-03
Begin building programmatic SEO with task-based how-to content
2023-04
Remove signup requirement, launch loginless onboarding experience
2023-05
Launch free standalone tools (screenshot editor, hotspot annotator) for SEO
2023-06
AI features added: AI Translate (15+ languages), AI Voiceover, AI Text
2023-08
Launch Team Workspaces and multi-demo showcases
2023-09
Supademo 2.0 launches on Product Hunt, receives 1,098 upvotes
2023-10
Start creating competitor brand demo pages (45+ brands targeted)
2023-12
End of first full year: 8,000+ users across 75+ countries, 20,000+ demos created, 4M unique demo viewers
2024-01
Begin ICP shift from early-stage founders to organizations with 50+ employees
2024-03
SEO becomes nearly 50% of organic traffic through how-to and competitor brand pages
2024-06
Product expands: guided workflows, videos, HTML steps added to demo types
2024-09
AI-native demo automation launched; proprietary AI flows using OpenAI, ElevenLabs, Claude, Gemini
2024-12
8x year-over-year growth achieved in 2024
2025-01
Crossed $1M+ ARR milestone
2025-03
Brand search volume reaches 5,000+ monthly (from 0 in two years)
2025-05
Product Hunt launch achieves #1 Product of the Day
2025-06
150,000+ users, 2,000+ paying companies, mid-7-figure ARR with 10-person team
2025-09
Named #5 fastest-growing product on G2 out of 125,912 products; wins GTM10 award
2025-10
LinkedIn impressions grow from 10K to 500K+ quarterly for Joseph Lee
2025-12
3x year-over-year growth in 2025; 100K+ total users across founders, marketers, CSMs, salespeople
Distribution
Launches
Growth Story
Target Audience
SaaS product marketers, customer success teams, sales teams, and founders who need to explain their product visually
Problem Solved
Creating product demos traditionally requires video production, design resources, or live screen-sharing calls. Supademo eliminates this by auto-generating interactive step-by-step demos from screen recordings that viewers can click through at their own pace.