Sprig
AI-powered product research platform for modern product teams
TL;DR: AI-powered product research platform for modern product teams.
Key Metrics
Milestones
Pricing
Timeline
2010
Ryan Glasgow joins first startup ExtraBux as founding PM in college
2010
ExtraBux acquired by eBates/Rakuten
2011-12
Glasgow joins Vurb as first PM
2014
Glasgow joins Weebly as first PM, helping scale from 40 to 400 employees
2016
Vurb acquired by Snapchat for $115M
2017
Glasgow takes year-long sabbatical to travel after Weebly acquired by Square for $365M
2018
Glasgow reads 'What Customers Want' by Anthony Ulwick, identifies qualitative research gap
2018
Sprig founded as UserLeap
2019-01
Partners with Kevin Mandich (data scientist) to build neural network models for response analysis
2019-03
Cold-emails PMs at YC companies to validate demand with strangers
2019-05
Engages Hotwire as design partner for 6-month weekly sessions
2019-06
Robinhood conducts 30-person stakeholder workshop to evaluate UserLeap
2019-09
Raises $4M seed round led by First Round Capital's Bill Trenchard
2019-10
Square signs as first paid pilot customer
2019-12
Processes over 10 billion API interactions monthly
2020-01
First hires: Head of AI and full-stack engineer
2020-06
Operating 95% manually - team designs surveys, analyzes responses, builds dashboards as slide decks
2020-12
Public launch on Product Hunt, announces $16M Series A led by Accel
2020-12
4M+ survey responses captured, 500+ companies using platform
2021-01
Glasgow personally closes every paying customer as sole salesperson
2021-06
Raises $38M Series B led by Andreessen Horowitz, Kristina Shen joins board
2021-08
Rebrands from UserLeap to Sprig, launches video interviews and concept testing
2021-08
Hires first salespeople ~8 months after public launch
2021-12
Revenue reaches $6.5M, adds Figma integration for concept testing
2022-01
Launches multi-language support and always-on feedback buttons
2022-06
Customers report 24% reduction in onboarding drop-off and 47% improvement in homepage conversion
2022-08
Raises additional $30M bringing total to $90M. a16z, Accel, First Round, Figma Ventures participate
2022-12
Revenue reaches $9.6M, NRR growing 300% year-over-year
2023-01
Migrates AI analysis from BERT to GPT-4, dramatically improving accuracy
2023-03
Reduces manual review to ad hoc, adds conversational AI query capability
2023-06
Notable customers include Notion, Figma, PayPal, Webflow, Dropbox
2023-10
Company valued at $330M
2023-12
Revenue dips to $8.1M, headcount reduced by 6%
2024-01
Launches Sprig 2.0 with AI capabilities: Ask, Observe, Recommend
2024-06
Adds session replays and heatmaps to platform
2024-09
Launches Long-Form Surveys for enterprise-grade strategic research
2024-12
Revenue reaches $24.4M (3x growth), customer base expands to 30,000+
2025
Team of 85-91 employees across 3 continents
Distribution
Growth Story
Sprig grew from a three-question SDK into a $330M-valued product research platform by solving the qualitative research gap for modern product teams. Founded by a five-time founding PM who experienced the pain firsthand, the company spent two years in patient development with design partners before launching publicly. AI investment from 2019 gave them a multi-year head start that accelerated growth when GPT-4 arrived.
Challenges
- !Revenue dipped from $9.6M to $8.1M in 2023 before tripling in 2024
- !Competing against $22B Qualtrics and $4.4B Medallia incumbents
- !Headcount reduced by 6% from 2023 to 2024
Target Audience
Product managers, UX researchers, and design teams at mid-market to enterprise tech companies who need to understand user behavior at scale
Problem Solved
Product teams can measure what users do with analytics tools but cannot systematically understand why users behave that way. Existing research tools are slow, fragmented, and disconnected from the product development cycle.