IACrea
AI virtual staging for real estate in 30 seconds
TL;DR: AI virtual staging for real estate in 30 seconds. Reached EUR 13K MRR with 30,000+ [unverified] users.
Key Metrics
Milestones
Pricing
Tech Stack
Timeline
2021
Pauline built Cryptopy (crypto trading alerts) with a developer friend as first entrepreneurial project
2022
Cryptopy failed to commercialize - could not reach crypto trader audiences or afford influencer marketing. Key lesson: validate distribution before building.
2022
Built and launched Unrealme.io (AI image generation), generating $500 in revenue
2022-01
Registered Wintopy SAS as the holding company for SaaS projects
2023-01
Started building IACrea after relative struggled to visualize a room, applying AI expertise to real estate
2023-Q1
Built IACrea MVP with Next.js, TypeScript, and Supabase - single feature: Renovate a Room
2023-Q1
Found technical mentor to accelerate Next.js learning while building the product
2023-Q2
Validated IACrea by attending real estate events, engaging in forums, and organizing webinars for agents
2023-05
Launched IACrea on Product Hunt, reached #3 Product of the Day
2023-Q2
Received first customer payment - considered idea validated
2023-Q2
Constance Laborie joined as CTO and co-founder
2023-Q3
Sold Unrealme.io for four figures on Microns marketplace
2023-Q3
Began building affiliate partnerships with real estate photographers, coaches, and trainers
2023-Q4
Completed Tibo Maker's 100-day tweeting challenge, growing Twitter following significantly
2023-11
Won Proptech Sweet Awards and Proptech Sweet Ladies Award at RENT exhibition
2024-Q1
IACrea reached approximately EUR 8K monthly revenue
2024-Q1
Reduced churn from 41% to 16% [unverified] through credit carryover and annual plans
2024-02
Featured on Avenir podcast discussing IACrea journey
2024-Q2
Added virtual staging for empty rooms, decluttering, and exterior renovation features
2024-06
Quit IBM after 8 years to go full-time on indie hacking portfolio
2024-07
Featured on Indie Hackers: Building an AI side hustle to $8,638/mo
2024-Q3
IACrea grew to EUR 10K MRR after going full-time
2024-Q3
Launched NextJSDirectory boilerplate product, earned $800 first month
2024-Q4
Added AI video generation module to IACrea
2024-Q4
IACrea reached EUR 13K/month with 30,000+ [unverified] active professional users
2024-Q4
Featured on Starter Story: Built IACrea to $100K ARR
2024-Q4
Launched Feedbask (feedback widget) and Refindie (referral SaaS)
2025
Featured on Indie Board Session podcast discussing growth and international scaling
2025
Spoke at FNAIM Congress (major French real estate industry event)
2025
Launched SupClip (macOS automatic subtitle app) and social media scheduling module
2025
Evolved pricing to modular credit-based system with pay-as-you-go options
2025-Q4
Feedbask reached EUR 10K MRR independently
2026-01
Portfolio reached $120K+ combined ARR; set EUR 500K goal for 2026
Distribution
Growth Story
Target Audience
Real estate agents, home stagers, real estate photographers, property managers
Problem Solved
Real estate professionals need to help potential buyers visualize furnished and renovated spaces. Traditional home staging is expensive and time-consuming. IACrea delivers AI-generated virtual staging in 30 seconds at a fraction of the cost.