Headlime
Write better marketing copy faster with AI
TL;DR: Write better marketing copy faster with AI. Reached $20,000 at acquisition MRR.
Key Metrics
Milestones
Pricing
Tech Stack
Sources
Timeline
2018
Co-authored 'Headline Formulas' ebook with Gijs Wierda, selling for $19 on Gumroad
2019-01
Had approximately 500 Twitter followers, began building in public
2020-03
COVID-19 lockdown in Bali provides extended building time
2020-05
Started building Headlime V1 as a headline template tool with 200 customizable formulas
2020-06
Built MVP in approximately 3 weeks using NuxtJS, Node.js, MongoDB
2020-06
Announced Headlime on Twitter, received 80+ waitlist signups in one day
2020-06
Launched on Product Hunt with tiered lifetime deals at $49/$89/$129
2020-06
First paying customers from Product Hunt lifetime deals
2020-07
Expanded V1 features based on user feedback: added emails, Facebook headlines, Google Ads copy templates
2020-07
GPT-3 launched publicly, Danny emailed OpenAI CTO directly for early access
2020-08
Began rebuilding Headlime from templates to AI-powered generation using GPT-3
2020-08
Added DeepL integration for multi-language translation support
2020-09
Continued building V2 while V1 maintained existing customers
2020-10
Five months of intensive development on GPT-3 powered V2
2020-11
Pricing raised from $9/month to $29/month as product improved
2020-12
Launched Headlime V2 with full GPT-3 AI copywriting capabilities
2020-12
Users described V2 AI output as 'magic' - product-market fit achieved
2021-01
Growth accelerating through word-of-mouth and Twitter build-in-public audience
2021-01
Facebook Groups became unexpectedly powerful distribution channel as Twitter audience shared organically
2021-01
Pricing raised again from $29/month to $59/month
2021-02
Reached $20,000 MRR milestone
2021-02
Danny experiencing stress and near-burnout from solo operation at scale
2021-02
Had grown to small team: Danny + part-time copywriter + customer support rep
2021-03-17
Featured in TechCrunch article about AI copywriting tools
2021-03
Conversion.ai (later Jasper) approached for acquisition after seeing public traction data
2021-03
Due diligence completed in approximately 1 week using Notion document
2021-03
Legal documentation and APA finalized in 2 weeks
2021-03-30
Acquisition by Conversion.ai announced - 7-figure deal (~$1M estimated)
2021-04
Asset transfer and escrow release completed in 1-2 weeks
2021-04
Danny invested acquisition proceeds in index funds and stocks
2021-05
Danny took time off for fitness recovery and mental health after near-burnout
2021
Conversion.ai rebranded to Jasper, integrating Headlime technology
Distribution
Launches
Growth Story
Danny Postma converted a $19 headline ebook into an AI copywriting SaaS. Launched on Product Hunt with tiered lifetime deals generating $60K in week one. Pivoted to GPT-3 when it launched, rebuilding over 5 months. Revenue doubled every few weeks after V2 launch. Built entirely in public on Twitter, which attracted both customers and the acquirer. TechCrunch feature in March 2021 caused explosive growth. Acquired by Conversion.ai (Jasper) for 7 figures just 8 months after launch.
Target Audience
Marketers, copywriters, agencies, and business owners who need to produce marketing copy quickly
Problem Solved
Writing high-converting marketing copy is time-consuming and requires specialized skill. Headlime automated headline and copy generation using AI, making professional copywriting accessible to non-writers.