Elephas
AI-powered personal knowledge assistant for Mac, iPhone & iPad
TL;DR: AI-powered personal knowledge assistant for Mac, iPhone & iPad with 3000+ users.
Key Metrics
Milestones
Pricing
Tech Stack
Sources
Timeline
2018
Kamban begins indie hacking journey, building various side projects
2020
Built FlatGA, a tool for unifying website metrics
2021
Continued building and launching failed projects, accumulated 10+ failures
2022-06
GPT-3 API becomes accessible; Kamban identifies opportunity for native Mac AI integration
2022-06
Builds first simple GPT-3 wrapper for Mac as a native app
2022-06
Posts first version on HackerNews despite basic UI
2022-06
Trends on HackerNews homepage, receives first paid customers
2022-06
First paid customer acquired
2022-07
Implements Mixpanel for anonymous user behavior tracking
2022-07
Quits job to go all-in on Elephas after seeing traction
2022-08
Adjusts landing page messaging based on analytics data showing most-used features
2022-08
Sets up Gumroad for subscription management and email workflows
2022-09
Reaches $200 MRR
2022-09
Builds knowledge base to reduce support requests
2022-09
$300 MRR milestone
2022-10
$400 MRR (Oct 12)
2022-10
$500 MRR reached in ~4 months (Oct 18)
2022-11
First Product Hunt launch - 71 upvotes, 179 comments
2022-12
Begins building in public on Twitter, sharing milestones
2023-01
Ayush Chaturvedi joins as co-founder bringing marketing expertise
2023-02
Begins 12-month SEO investment as Phase 2 growth strategy
2023-03
Starts Reddit marketing as distribution channel
2023-06
Added Super Brain feature for personal knowledge management
2023-08
Elephas becomes profitable with growing revenue
2023-09
Second Product Hunt launch - 280 upvotes, 100 comments; crossed 1000 users
2023-10
SEO begins delivering sustained organic traffic after months of investment
2024-01
Expanded to Mac App Store distribution
2024-03
Available on Setapp subscription platform
2024-06
Multi-AI provider integration: Claude, OpenAI, Gemini, Groq
2024-09
Added offline AI functionality with local embeddings for privacy
2024-12
Launched iOS AI Keyboard for iPhone and iPad
2025-01
Evolved positioning from AI writing assistant to AI knowledge assistant
2025-06
Support for 20+ file formats including PDFs, Notion, Obsidian, audio, video
2025-09
3000+ professionals using Elephas, ~$150K annual revenue
2025-12
Team grown to approximately 10 employees
2026-01
Added team licenses and business features for enterprise knowledge sharing
Distribution
Growth Story
Target Audience
Knowledge workers, content writers, professionals who write daily across Mac applications
Problem Solved
AI writing tools required switching to a browser or chat interface. Elephas brings AI assistance directly into any Mac app with a keyboard shortcut, eliminating context switching.