Convert info products into SaaS to validate demand before writing code
Selling an ebook, template, or digital product around a problem validates both willingness to pay and the specific solution shape before investing in software development. If users pay $19 for a static resource, they will likely pay $29+/month for an automated version. The info product serves as both revenue and market research.
When to use
When you have domain expertise but are unsure if people will pay for a software solution. Create an ebook, template pack, or guide first to test the market.
Don't do this
Building a full SaaS product without first testing whether people will pay even a small amount for the underlying solution.
1 Founder Who Did This
Co-created a $19 'Headline Formulas' ebook on Gumroad with 200 headline templates. The ebook sales validated demand, then converted the concept into a SaaS product charging $29-59/month.