ValidationEmerging Pattern

Use webinars to validate demand and educate potential customers simultaneously

Q: How many founders have validated "use webinars to validate demand and educate potential customers simultaneously"?

1 founder has proven this pattern works. Examples include Pauline Clavelloux (IACrea).

Organizing webinars for your target market serves dual purposes: validating that people care enough to attend (demand signal) while educating them about the problem your product solves. Webinars create warm leads who already understand the value proposition.

When to use

When entering an unfamiliar industry where you need to both validate demand and build initial relationships with potential customers

Don't do this

Building the product in isolation then trying to sell to cold audiences who do not understand the problem

1 Founder Who Did This

IACreaby Pauline Clavelloux

Organized webinars for real estate professionals to validate demand and gather feedback before building full product

Result:Webinars confirmed market interest and produced early paying customers for IACrea

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