Research viral content in your niche before creating to validate format resonance
Before creating any content for your product, spend dedicated time researching what's already going viral in your target market. Analyze the hooks, storylines, and calls to action of the most successful content to understand what resonates with your audience. This validates your content approach before you invest time creating.
When to use
Before creating marketing or social content for your product, especially when entering a new platform or niche
Don't do this
Creating content based on assumptions about what works without studying successful examples in your target market
2 Founders Who Did This
Spent 7 days straight researching quit vaping content on TikTok, filtered by most liked videos of all time, found videos with 1.3M-3.7M likes, documented hooks, storylines, and CTAs in a spreadsheet
Before creating videos, saved viral videos from target niche during 2-day warmup period. Studied what formats resonated and used those as proven templates.