ValidationEmerging Pattern
Mine social platform comments to find problems people openly discuss
Instead of guessing at problems, study comment sections on high-traffic social content in your target niche. People openly discuss their frustrations, questions, and needs in comments. Patterns in what people repeatedly ask for reveal validated demand before you build anything.
When to use
When exploring a new market or niche and unsure what specific problem to solve
Don't do this
Building based on hunches without checking if target audience is actually talking about the problem
2 Founders Who Did This
1
Glow Upby Louis
Studied TikTok makeup video comments to find repeated patterns in what people asked for regarding makeup looks and products
Result:Content about the problem went viral before building, validated to 100K users in 3 days, $800K first year
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Payoutby Connor Burd
Searches TikTok/Instagram comments for people discussing problems and asking 'how do I solve this?' to validate demand before building.
Result:This comment mining validates ideas quickly without formal validation, enabling 2-week build cycles
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