Create fake product demo videos to validate viral demand before writing code
For consumer apps, create a video showcasing the value your app would provide using stock footage, AI demos, or mockups. Post it on platforms like TikTok to test if the concept resonates. Hundreds of comments requesting you build it proves demand exists before any development investment.
When to use
When building consumer apps targeting viral distribution channels. Especially useful for visually demonstrable products where showing the outcome is more compelling than explaining features.
Don't do this
Building the full app first then struggling to market it. Spending months on development only to discover the market doesn't care about your solution.
2 Founders Who Did This
Created fake product demo using AI push-up detection footage from YouTube combined with mockup visuals of the concept. Posted TikTok video with hook 'What if you could stop your doom scrolling addiction by doing 20 push-ups'
Created fake AI caller demo using 11Labs and put it on landing page months before building actual product to test if people would pay