Research keywords with popularity >20 and difficulty <60 before building
For app store products, keyword research predicts discoverability. Target keywords with meaningful search volume (>20 popularity) but achievable competition (<60 difficulty) to validate demand before writing code.
When to use
Before building mobile apps or web tools that rely on organic search discovery. Especially critical for solo developers with limited marketing budget.
Don't do this
Building apps around high-difficulty keywords you can't rank for, or low-volume keywords nobody searches.
3 Founders Who Did This
Targeted low-competition, long-tail keywords about emerging telehealth brands before anyone else wrote about them
Used Keywords Everywhere to check co-parenting niche: 40K monthly searches, related high-intent queries like 'co-parenting app' and 'co-parenting counseling', popularity >20 and difficulty <60
Used Ahrefs keyword research to identify existing demand for copywriting and headline generation tools before building. Researched search volume and difficulty to find gaps.