ValidationEmerging Pattern

Measure customer problem importance against solution satisfaction to find underserved opportunities

Q: How many founders have validated "measure customer problem importance against solution satisfaction to find underserved opportunities"?

1 founder has proven this pattern works. Examples include Ryan Glasgow (Sprig).

Survey your target market on two dimensions for each outcome they care about: how important is this outcome (1-10) and how satisfied are they with current solutions (1-10). The sweet spot is high importance combined with low satisfaction - these are your underserved opportunities where existing tools fail customers.

When to use

Before starting to build, when entering a crowded market, or when trying to find differentiation in an established category.

Don't do this

Building based on intuition about what customers want without systematically measuring which outcomes are both important AND underserved.

1 Founder Who Did This

Sprigby Ryan Glasgow

Applied Outcome-Driven Innovation framework by surveying PMs on 20-40 desired outcomes, measuring importance vs. satisfaction to identify underserved needs

Result:Identified specific underserved outcomes like 'insights delivered in 24 hours' that became Sprig's core differentiation in the crowded survey market

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