ValidationEmerging Pattern

Ask founders which idea they would start rather than asking customers if they would buy

1 founder has proven this pattern works. Examples include Bob Moore (Crossbeam).

Fellow founders have high empathy across personas and understand market evolution.

When choosing between multiple startup ideas.

Only asking potential customers for validation.

1 Founder Who Did This

Crossbeamby Bob Moore

Pitched 10 ideas to 20-30 founders without revealing preference asking which one they would start

Result:One idea clearly bubbled to top and founders spontaneously recommended people to talk to