ValidationEmerging Pattern

Define and test the atomic unit of your idea before building the full product

Break your idea down to its smallest testable unit and test that specific thing with your riskiest assumption.

When to use

When starting a new venture and unsure if the core concept will work.

Don't do this

Building a complete MVP when you could test the atomic unit first.

1 Founder Who Did This

1
Mavenby Gagan Biyani

Identified the atomic unit and tested if people would pay 10x more than async courses by running one course with a distribution partner

Result:150K revenue in first cohort with 9/10 rating validating the business model before writing code
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