ValidationEmerging Pattern

Use your most demanding customer as the quality bar before launch

Set your launch quality threshold at satisfying your most demanding potential customer. This forces production-grade quality and provides immediate social proof that attracts serious users.

When to use

When you have access to a high-profile or demanding customer who represents your ideal user

Don't do this

Launching a typical MVP that embarrasses you when shown to serious customers

1 Founder Who Did This

1
Flightcastby Rox Codes

Set the rule 'we can't launch until it's good enough for The Diary of a CEO'

Result:Built production-grade infrastructure that attracted serious podcast creators from day one
Read full story →