ValidationEmerging Pattern

Ideas may need multiple attempts and full commitment to succeed—failed side projects can become successful when prioritized

Q: How many founders have validated "ideas may need multiple attempts and full commitment to succeed—failed side projects can become successful when prioritized"?

1 founder has proven this pattern works. Examples include Damjan Dano (Aqtos).

Some ideas fail as side projects but succeed with full commitment. Two failed launches don't mean the idea is wrong—they may mean the timing or commitment level wasn't right. Making it a priority with dedicated resources can unlock success.

When to use

When deciding whether to abandon an idea that failed as a side project, or when an old idea keeps resurfacing

Don't do this

Permanently abandoning ideas after side project failures without testing whether full commitment would change the outcome

1 Founder Who Did This

Aqtosby Damjan Dano

Ideated Aqtos 10 years ago, tried to launch as side project 2 times and failed, finally made it priority in 2020 with full-time developer

Result:Third attempt with full commitment succeeded—built PoC by 2021, validated for 2 years, publicly announced 2024

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