ValidationEmerging Pattern

De-risk new ventures by acquiring and refactoring existing products rather than building from scratch

1 founder has proven this pattern works. Examples include Maximilian Fleitmann (BaseTemplates).

Insight from Vedran Rasic

When testing demand before building

Building without validating customer willingness to pay

1 Founder Who Did This

BaseTemplatesby Maximilian Fleitmann

Acquired BaseTemplates after using the product himself during his own fundraising, validating opportunity through personal pain as a customer

Result:Grew from one product to five and from hundreds of dollars to $10K+/month