ScalingEmerging Pattern

Build infrastructure for crisis moments before they happen to capture opportunities

Q: How many founders have validated "build infrastructure for crisis moments before they happen to capture opportunities"?

1 founder has proven this pattern works. Examples include Immad Akhund (Mercury).

Insight from Immad Akhund

When to use

When ready to grow beyond initial traction

Don't do this

Scaling before finding product-market fit

1 Founder Who Did This

Mercuryby Immad Akhund

Build infrastructure for crisis moments before they happen. When SVB collapsed, Mercury had already built Mercury Vault (multi-million FDIC insurance). This allowed them to mobilize 400 employees and capture 26K customers in 4 months - 95% of whom stayed long-term.

Result:Applied by Immad Akhund at Mercury

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