ScalingEmerging Pattern
Validate expansion products the same way you validated the first
Don't skip validation for second products. Use the same direct customer validation approach—call customers, pitch pricing, get commitment—that worked for your first product.
When to use
When adding second product after achieving PMF with first
Don't do this
Assuming existing customers will automatically want new products
1 Founder Who Did This
1
Gustoby Tomer London
Called 20 existing customers to pitch benefits product with specific pricing, asking them to sign up before building
Result:Got 17 out of 20 commitments, confirming both strong demand and revenue potential for the new product line
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