ScalingEmerging Pattern
Repackage offerings to increase deal size when stuck at revenue ceiling
When revenue plateaus despite consistent sales activity, the constraint is often deal size rather than volume. Bundling services or products into higher-value packages can break through the ceiling by increasing average order value without requiring more customers.
When to use
When you're stuck at a revenue plateau for multiple months despite maintaining sales activity. Best applied when you have multiple related offerings that can be logically bundled.
Don't do this
Trying to solve revenue plateaus by just increasing volume (more outreach, more ads) without addressing the structural deal size limitation.
1 Founder Who Did This
1
Productized Video Service (B2B SaaS)by Scott
Stuck at $12K/month for several months, introduced packaged offers combining videos, reformatting, and ad setup
Result:Revenue jumped from $12K → $23K → $33K → $50K/month within months by increasing AOV from $500 to $3K-$12K
Read full story →