Monetize accumulated expertise through info products to diversify income
After mastering a service, package your knowledge into templates, courses, or downloadable assets that others can purchase. This creates a second revenue stream that doesn't require trading hours for dollars since you've already invested time building the expertise. Info products diversify income sources and reduce dependency on client work while leveraging knowledge you've already paid to acquire through years of practice.
When to use
When you've built deep expertise in a service business and want to diversify revenue without taking on more client hours. Works best after you have proven methods and recognizable results others want to replicate.
Don't do this
Creating courses or templates before you've mastered the service yourself, resulting in low-quality products with no credibility or proven results to attract buyers.
4 Founders Who Did This
Created Scribbles (design templates at $4.99, 25K+ downloads) and Productize Yourself course teaching others to build productized services, leveraging years of expertise running Design Joy
Created Scribbles design templates ($4.99, 25K+ downloads) and Productize Yourself course ($150, 1,600+ students) leveraging years of DesignJoy expertise
After 3 years and 400+ episodes (3,000+ hours of practice), created the Art of Interviewing course ($299, 10 modules, 3+ hours) productizing his deep expertise in interview preparation and guest acquisition
Created Lean SEO course ($249-$449) and Lean Email course based on the methodology he developed growing Starter Story to 1.6M visitors/month.