Outsource content creation before operations, operations before strategy
Scale your team by first outsourcing the most time-intensive, lowest-leverage work (writing content), then operational tasks (publishing, VA work), then specialized functions (editing, design, development). Reserve the highest-leverage strategic work (partnerships, business development) for yourself as founder. This progression frees your time for activities that compound revenue.
When to use
When your time becomes the bottleneck to growth and you're spending hours on repetitive tasks instead of strategic activities. Start delegating as soon as you can afford it, beginning with content creation.
Don't do this
Trying to do everything yourself until you burn out, or delegating in the wrong order (e.g., hiring a strategist before you have systems for content production).
1 Founder Who Did This
First outsourced writing, then hired VA for publishing tasks, then full-time editor, then designer and developer, while keeping brand partnerships for himself