Build portfolio of products to generate stable recurring revenue instead of relying on single asset sales
Instead of building individual products to sell for lump sum exits, create a portfolio of smaller products that each generate modest recurring revenue. This creates more stable, predictable income and reduces the pressure of needing each product to be a home run.
When to use
When you have the ability to build multiple products quickly and find single product exits create unsustainable boom-bust cycles. Especially relevant when using AI tools or templates that accelerate build speed.
Don't do this
Building single products to sell for 2x annual revenue creates runway pressure and forces you to keep building and selling to maintain income. Each sale restarts the clock.
1 Founder Who Did This
Built 50+ mobile apps, each generating $200-500/month recurring revenue instead of selling single apps for 2x annual revenue