Focus exclusively on traffic and revenue growth after initial monetization
Once you have initial paying customers, make growth your singular focus. Track only two metrics: is traffic higher than last week, and is revenue higher than last week. This extreme focus prevents distraction and compounds small improvements into rapid scaling.
When to use
Use immediately after achieving initial monetization and product-market fit validation. Most effective when you have a working growth channel (like SEO, paid ads, or viral loops) that needs consistent execution rather than experimentation.
Don't do this
Spreading attention across product features, hiring, fundraising, and other activities instead of doubling down on what's working. Optimizing for vanity metrics instead of traffic and revenue.
1 Founder Who Did This
After implementing monetization and returning from YC rejection, Saba's only job was making traffic higher than the day/week before and making revenue higher than the day/week before. No other priorities.