Say yes to enterprise inquiries immediately, then build the feature overnight if needed
When an enterprise customer asks if your product has a B2B/enterprise plan or feature, say yes even if it doesn't exist yet. Then build it immediately before the demo or onboarding. Enterprise customers often represent 10-100x the revenue of consumer customers. The opportunity cost of saying 'no' is massive.
When to use
When an enterprise prospect reaches out asking about features your B2C product doesn't have. Best when you have technical ability to ship quickly.
Don't do this
Promising enterprise features for deals that don't justify the development time. Over-building before validation.
1 Founder Who Did This
Customer messaged at night asking if Yaphone had enterprise plan. Dennis said 'Of course we do' despite not having it, then coded the entire enterprise plan overnight to demo next morning