ScalingEmerging Pattern

Package businesses for sale with key metrics tracked from day one

If you plan to sell your business, track ARR, gross margins, ARPU, LTV, CAC, and churn rate from the beginning. Buyers want to see these metrics to evaluate the asset. Having clean data makes the business more sellable and commands higher multiples.

When to use

When building products with the intention to sell them, whether as micro-exits or larger acquisitions. Build the business as an asset from day one.

Don't do this

Treating metrics as an afterthought, scrambling to compile data when a buyer appears, or not tracking unit economics until it's too late to show historical trends.

1 Founder Who Did This

1
Softgen.ai (and 6 other micro SaaS products)by Dominic Zijlstra

Tracked ARR, gross margins, ARPU, LTV, CAC, and churn from day one for all products to package businesses as sellable assets

Result:Successfully sold 7 products, with Softgen.ai exiting for nearly 3x ARR due to clean metrics and packaged business
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