ScalingEmerging Pattern
Track stage-by-stage funnel metrics to find where sales process breaks
Conversion at each stage.
When to use
Metrics setup
Don't do this
Only top or bottom
1 Founder Who Did This
1
Testlioby Michael Loiacono
Loiacono tracked funnel conversion rates at each stage to identify where the sales process was breaking
Result:Could pinpoint specific stage failures and fix them quickly rather than making broad changes
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