ScalingEmerging Pattern

Track stage-by-stage funnel metrics to find where sales process breaks

Conversion at each stage.

When to use

Metrics setup

Don't do this

Only top or bottom

1 Founder Who Did This

1
Testlioby Michael Loiacono

Loiacono tracked funnel conversion rates at each stage to identify where the sales process was breaking

Result:Could pinpoint specific stage failures and fix them quickly rather than making broad changes
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