ScalingEmerging Pattern
Create formal peer review systems between co-founders to get honest feedback
Without traditional bosses, co-founders need structured feedback mechanisms. Write detailed annual reviews of each other synthesizing input from colleagues, and publicly share the action plan.
When to use
When scaling as a founding team without external accountability structures
Don't do this
Operating without feedback loops as co-founders, letting issues fester because there's no boss to address them
1 Founder Who Did This
1
HubSpotby Dharmesh Shah
Shah and Halligan wrote 10-15 page annual reviews of each other synthesizing feedback from 15-20 colleagues, publicly sharing with all employees
Result:Created accountability and growth for both founders, with Shah able to address feedback transparently while also declining changes that didn't fit his strengths
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