Product StrategyEmerging Pattern

Keep scope tight and solve one job well instead of expanding features. Appraiva focused solely on automating property discovery using street-level images + AI, resisting the urge to add complexity.

2 founders have proven this pattern works. Examples include CJ (Sajila Mazafir) (CodeGuide), Arman Iranpour (Appraiva).

Based on experience from Arman Iranpour, Matt Aleali with Appraiva.

When deciding what to build and how to scope features

Building everything users ask for without strategic prioritization

2 Founders Who Did This

CodeGuideby CJ (Sajila Mazafir)

Focused solely on fixing AI hallucinations by building knowledge bases for AI coding tools, resisted feature creep

Result:Clear value proposition enabled rapid growth to $42K MRR

Appraivaby Arman Iranpour

Kept scope tight solving one job well - automated property discovery using street-level images and AI, resisting urge to add complexity

Result:Business was easy to explain and easy to run, enabling smooth acquisition