Product StrategyEmerging Pattern

Use human operators to simulate AI capabilities while building automation, progressively replacing manual work

Start with humans doing the work your AI/automation will eventually do. This lets you serve customers immediately, learn what to automate, and ensure quality while building. Progressively replace manual steps with automation as each is proven. Only accept customers whose needs match your current automation level.

When to use

When building AI/automation products where you need to serve customers before automation is complete

Don't do this

Waiting until full automation is built before serving customers, or hiring a large human team without a plan to automate their work

1 Founder Who Did This

1
Quantaby Helen Hastings

Had human bookkeepers and engineers manually handle edge cases while building automation, only accepting customers whose business model fit existing automation

Result:Raised $20M including Series A, built viable AI-powered accounting platform while competitors using humans on QuickBooks failed
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