Reduce integration time by orders of magnitude to remove the primary adoption barrier for infrastructure products
For API/infrastructure products, the biggest competitor is not another vendor but the customer building in-house. Continuously compress integration time (from years to weeks to hours) to make the build-vs-buy decision increasingly obvious. Each reduction in integration friction expands your addressable market.
When to use
When selling infrastructure or API products where customers' default is to build internally, and integration complexity is the primary objection in sales conversations.
Don't do this
Building powerful APIs with extensive features but requiring months of integration work, which keeps the build-vs-buy decision ambiguous for potential customers.
1 Founder Who Did This
Compressed integration from 1-2 years (in-house build) to 4-5 weeks (API), then to 6 days (Payment Links with 2 developers), and finally to under 2 hours (iFrame in 2025)