Live-code solutions during sales meetings to prove technical competence and speed
When selling technical products, demonstrate your ability to solve problems in real-time during demos by fixing issues or building features on the spot. This creates 'magical moments' that prove you can move faster than internal teams and overcomes the 'we can build it ourselves' objection.
When to use
When selling to technical buyers who are skeptical about outsourcing. When facing objections that prospects can build the solution internally. When speed and technical agility are key differentiators.
Don't do this
Only showing pre-built demos that don't address specific prospect challenges or demonstrate real-time problem-solving ability.
1 Founder Who Did This
During Instacart pitch, co-founder live-coded fixes to handle a unique data feed problem they hadn't encountered, showing working solution by end of meeting