Focus exclusively on highest-leverage revenue activities and kill everything else
Analyze which activities generate the most revenue per unit time. When one activity generates 80% of revenue while consuming only 20% of time, eliminate the other activities entirely to focus on scaling what works. This Pareto principle application prevents resource dilution.
When to use
When running multiple business lines or revenue streams and seeing uneven results. Particularly valuable early-stage when resources are constrained and focus determines survival.
Don't do this
Keeping low-performing activities running because they generate some revenue or because you're emotionally attached. Spreading limited resources across multiple ventures instead of dominating one.
1 Founder Who Did This
Ran 4 business lines, but brokerage made 80% of revenue with only 20% of time. Killed the other 3 lines to focus exclusively on brokerage.