Invest disproportionate time researching your audience to deliver breakthrough value
Spending 5-20 hours researching each customer, guest, or user enables you to deliver value that surprises them. This applies to podcasters researching guests, consultants researching clients, or product builders researching users. The depth of research creates differentiation when everyone else does surface-level preparation.
When to use
When you have one-on-one interactions with customers, partners, or audiences where depth of understanding creates competitive advantage
Don't do this
Relying on surface-level research or generic questions that anyone could ask
2 Founders Who Did This
Spends 5-20 hours per guest listening to their podcast appearances, reading their content, searching Twitter/Instagram to understand them deeply
Created structured single-page research documents for each guest covering interesting topics, specific questions, and notable tweets; researched guests' hometowns, oldest YouTube videos, and used Twitter advanced search filtered by engagement