Product StrategyEmerging Pattern
Pull-based UX beats push-based for user assistance
Surface assistance when users need it rather than interrupting them. Guide rather than interrupt, learn from actions, avoid distractions.
When to use
When designing user assistance or onboarding features
Don't do this
Interrupting users with unsolicited guidance
1 Founder Who Did This
1
CommandBarby James Evans
Built pull-based user assistance platform where users specify intent through search/AI, replacing push-based popups and tours that users immediately close
Result:Reaching 25M end users across hundreds of customers, growing 300% YoY by replacing frustration-center adoption tools with delight-center assistance
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