Product StrategyEmerging Pattern
Position on outcomes not outputs to differentiate from competitors
Reframe your offer from deliverables (outputs) to business results (outcomes). Instead of promising 'X posts per week', promise 'revenue from the channel'. This attracts higher-quality clients and makes pricing easier to justify.
When to use
When entering a commoditized service market where competitors compete on volume of deliverables. Repositioning on outcomes creates premium positioning.
Don't do this
Competing on output metrics (more posts, more followers) that don't guarantee the business result clients actually want.
1 Founder Who Did This
1
The Birdhouseby Marcos
Repositioned ghostwriting from 'grow your Twitter followers' to 'monetize with Twitter', making growth a byproduct rather than the main promise
Result:Differentiated from competitors and attracted clients willing to pay premium prices for revenue-focused service
Read full story →