How many founders have validated "let app store boost reveal winners, then double down with ads"?

1 founder has proven this pattern works. Examples include Max (Portfolio of 28 apps).

Product StrategyEmerging Pattern

Let App Store boost reveal winners, then double down with ads

New apps get temporary App Store visibility boost. Most will sink after boost fades. A few will stabilize or grow organically. Don't guess winners upfront - let data reveal them. Ship many MVPs, monitor which ones don't sink, then invest in polishing and paid ads for those proven winners only.

When to use

When running portfolio strategy with multiple apps launched in sequence

Don't do this

Spending money on ads for every new app, or trying to pick winners before market validation

1 Founder Who Did This

Portfolio of 28 appsby Max

Ships apps, monitors which stabilize after initial boost. Only adds polish and ads to apps showing organic traction

Result:Efficient capital allocation: 4 apps generate $1.5K each from 28 shipped, avoided wasting ad spend on losers

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