How many founders have validated "build features users actually want, not just what goes viral in marketing"?

2 founders have proven this pattern works. Examples include Rob Hallum (SuperX), Rob Hallam (SuperX).

Product StrategyEmerging Pattern

Build features users actually want, not just what goes viral in marketing

Use viral content to market features, but kill features that don't get used even if they performed well in content. Virality and utility are different - track actual usage and cut ruthlessly.

When to use

When deciding which features to keep or remove. Don't let marketing success cloud product decisions.

Don't do this

Keeping features just because they got good engagement in posts, or building everything that gets requested without validating usage.

2 Founders Who Did This

SuperXby Rob Hallum

Algorithm simulator went viral in posts but most users didn't use it, so he removed it from SuperX

Result:Focused product on features users actually needed rather than what just looked good in marketing

Read full story →

SuperXby Rob Hallam

Built algorithm simulator feature after seeing it go viral in content, but removed it when data showed most users didn't actually use it

Result:Focused SuperX on features users actually needed, improving product quality over marketing appeal

See SuperX growth story →