Product StrategyProven Pattern

Enforce strict stack ranking - adding priorities requires removing others

Force explicit trade-offs on new requests.

When to use

When managing roadmaps

Don't do this

Adding projects without trade-offs

3 Founders Who Did This

1
Facebookby Fidji Simo

Asked herself and team: if Live is our number one intention but only has 10 engineers while we do other things on the side, our actions don't match our intention

Result:Led to pausing all other projects and reallocating 90+ engineers to Facebook Live to align resources with stated priorities
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2
Eventbrite, Rupa Healthby Nels Gilbreth, Rosa Hamalainen

When receiving new tasks, respond with 'Here's all the other priorities on my plate - where does this new task fall?' Forces explicit discussion of trade-offs.

Result:Helps managers assist with prioritization rather than expecting reports to juggle competing demands alone; surfaces true organizational priorities
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3
Stripe/Notionby Cristina Cordova

Enforced strict stack ranking process where adding priorities required removing others

Result:Maintained team focus despite abundance of partnership opportunities