Product StrategyEmerging Pattern

Choose boring, obvious ideas in established markets over novel concepts when you have deep domain expertise

Q: How many founders have validated "choose boring, obvious ideas in established markets over novel concepts when you have deep domain expertise"?

1 founder has proven this pattern works. Examples include Einar Vollset (Discretion Capital).

Insight from John O'Nolan

When to use

When making product scope and feature decisions

Don't do this

Over-engineering or adding unnecessary complexity

1 Founder Who Did This

Discretion Capitalby Einar Vollset

PhD in CS and founder background meant deeply understanding SaaS businesses being sold, while competitor junior bankers were non-technical and resentful of small deals

Result:95% of clients are technical founders who specifically value working with someone who understands their business

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