Product StrategyEmerging Pattern
Evolve from selling products to selling complete business opportunities
Insight from Brandon Wong
When to use
When making product scope and feature decisions
Don't do this
Over-engineering or adding unnecessary complexity
2 Founders Who Did This
1
BaseTemplatesby Maximilian Fleitmann
Started with pitch deck templates, then added financial model templates and investor relations tracking because founders needed all three for successful fundraising
Result:Grew from 1 product to 5 products, capturing more value from the same customer base of fundraising founders
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DesignJoyby Brett Williams
Evolved from selling design subscriptions to also selling the 'Productize Yourself' course ($149 or $129/month membership) teaching others how to build productized services.
Result:5,000+ course students, additional revenue stream, and reinforced personal brand as category leader. Course students become referral sources.
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